Karina Farris joined the Vangst platform in search of a better career in an emerging industry.
She was hired by Casa Verde Capital and is now a Communications Analyst for the leading venture capital firm!
Here is Karina’s story on how she entered the cannabis industry through Vangst.
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Karina Farris is no stranger to celebrity brands.
After earning a public relations degree from the University of Southern California, she worked as a PR specialist at Kristen Bell’s snack startup, This Bar Saves Lives.
She loved her position but couldn’t help but be intrigued by the possibilities of the cannabis industry!
After freelancing for a cannabis brand, she connected with Vangst. Karina was hired as a Communications Analyst at Casa Verde Capital through Vangst!
Casa Verde Capital is a venture capital firm that focuses exclusively on the cannabis industry and specializes in startups. Oh, and it was co-founded by Snoop Dogg.
In her new role, Karina handles media relations, press announcements, network communications and events for Casa Verde, in addition to ad hoc projects.
“I’m constantly learning about the industry, and meeting various entrepreneurs and businesses,” Karina said.
“Playing a role in growing this industry is meaningful to me, and I’m excited to continue being a part of this major cultural shift.”
JOURNEY TO CANNABIS
Karina began her journey into the cannabis industry when she was connected with a cultivator in Southern California. She used her public relations experience to help the company create their brand identity and grow their social media following as a freelancer.
That’s where Vangst stepped in. A recruiter at Vangst took note of Karina’s professional experience and contacted her about in a full-time opportunity in the cannabis space, and she was all in!
“Being new to venture capital as well as cannabis makes my day to day very exciting,” she said.
Casa Verde, of which Vangst is a portfolio company, is based in Los Angeles. The firm is primarily aimed at the ancillary cannabis ecosystem, and Karina explains that they invest in the legal and scalable ‘picks and shovels’ that support the expanding industry.
THE VANGST EXPERIENCE
Karina is thrilled she found her place in cannabis through Vangst.
“The recruiter I worked with was extremely communicative and moved the process along quickly,” she said. “The entire process was professional and efficient. Working with Vangst was amazing!”